Understanding student recruitment

Impact of the pandemic and beyond

Learn how the pandemic has impacted your class of 2022

Discover how international students’ interest in an overseas education has changed post-pandemic and get exclusive insights to inform your institution's international recruitment strategy for 2021/22.

 

In this free report you will learn:

  • How the pandemic has impacted international students' desire to study abroad 
  • Why international students choose to pursue an education overseas
  • How leading institutions like University of Toronto, Brown University and University of Bath have pivoted their engagement strategy in response to students' shifting expectations (and how you can too)

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Expert opinions 

"While there is no denying the challenges of the past year, our shared experience leaves us no doubt that the next generation of prospects will expect us to have learned from this pivot, to live up to our reputation as Canada’s most innovative university, and not to abandon the extraordinary potential and versatility of virtual student engagement."

Natasha Bijelich, Assistant Director, International Student Recruitment 

"We tried to reassure and encourage students by providing as many virtual platforms as we could, including group events, office hours, personal meetings, and workshops, by being mindful of time zone issues and individual preferences for ways in which to connect using technology.  We hope that students understood how much we value their intelligence, their resilience, and their unfailing hope and optimism."

Panetha Ott, Director of Admission, International Recruitment 

“A hybrid model seems to be the most practical way forward in delivering content. We're not going to go back to how things were before. With a hybrid model, we are actually able to engage with more students, which means that when we are travelling, we can plan things strategically to really target the students that we need to see."

Ciara Newby, Acting Head of Undergraduate Recruitment (International)

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